Digital Asset Management White Paper
We all know that the era of content marketing is truly upon us. Over 91% of businesses take a content-led approach to marketing, but research by the Content Marketing Institute found that only 16% of marketers felt they had the right technology to manage content across their organisation.
A Digital Asset Management solution (DAM) is the solution many marketing teams are choosing to organise their assets and manage their content strategies – but it’s a complex plot.
Contents of this free white paper:
- The benefits of digital asset management
- Responding to the content challenge
- Keeping your content under control
- How are marketing teams tackling this challenge?
- The benefits of a Dam for marketing teams
Get the white paper below