LBG Media is a digital media and youth content publisher, utilising both in-house content and content from third parties to generate interactions with its global audience. The Company’s content receives 28 billion annual views and it has over 262 million social media followers throughout the world.
The Company was co-founded in 2012 by Alexander (“Solly”) Solomou, the Chief Executive Officer, and Arian Kalantari, the Chief Operating Officer, whilst studying at university. Today, LBG Media is a multi-brand, multi-channel digital youth publisher and is a leading disrupter in the digital media and social publishing sectors. It produces and distributes digital content across a range of mediums including video, editorial, image, audio, and experience (virtual and augmented reality).
LBG Media has grown rapidly since inception with revenue growth of 48% from FY18 to FY20. This growth has continued to accelerate with the Group recording £23m of revenue in the 6 months to the end of June 2021, compared with £20.4m in the year to December 2018. This rapid growth is combined with strong margins, with the Group achieving an Adjusted EBITDA margin of 31% in the 6 months to the end of June 2021.
Since inception, the Company has curated a diverse collection of ten core specialist brands using social media platforms (primarily Facebook, Instagram, Snapchat, Twitter, YouTube and TikTok) and has built multiple websites to reach new audiences and drive engagement. Each brand is dedicated to a distinct popular interest point (e.g. sport, gaming etc.), which is designed to achieve broader engagement, increase relevance and ultimately build a loyal community of followers.
As one of the largest youth publishers in the world, with significant reach and engagement, LBG Media is committed to its social responsibility. The Company is focussed on providing a voice and platform to promote equality and social awareness. Through its innovative in-house production capabilities and the ability to leverage the influence of its celebrity partners, the Company won a Cannes Lions award for its campaign to promote awareness of ocean plastic waste. Additionally, in October, the Group won ‘Media Brand of the Year’ at the Media Week Awards 2021.
Admission to Trading on AIM
On 15th December 2021, admission and dealings on AIM commenced by way of a Placing of 17,142,857 New Shares at 175 pence per Share and a Vendor Placing of 46,323,368 Shares at 175 pence per Share.
The Perivan shareholder communications team were delighted to work with Zeus Capital who were appointed as Nominated Adviser and Broker to LBG Media on the successful publication of the 160-page admission document.
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