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Mirriad Advertising raises £6.79 million via a placing and REX retail offer

May 2024


Mirriad is an AIM listed leader in virtual product placement and in-content advertising.

Their award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in-content. Their patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models and dramatically improves the viewer experience by limiting commercial interruptions.


Placing, subscription and REX retail offer

Mirriad has successfully raised £6.12 million through an institutional placing, £0.49 million through an offer to retail investors and proposes to raise up to a further £180,000 through a subscription for shares by certain directors.

The placing is split into a firm placing that relied on existing authorities to allot equity securities on a non-pre-emptive basis and a conditional placing which, together with the retail offer and directors’ subscription, is conditional upon approval by Mirriad’s shareholders at a general meeting to be held on 23 May 2023.

The Perivan shareholder communications team was delighted to work with Allenby Capital who acted as Nominated Adviser, Broker and Joint Bookrunner on the documentation, which was successfully produced and posted to qualifying shareholders on 8th May 2024.


Perivan specialise in producing and publishing financial documents relating to shareholder and investor communications for quoted companies and are a market leader for the production of documentation relating to corporate finance transactions.

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