Decorative pattern

MSQ Partners Ltd acquire Be Heard Group plc

September 2020

MSQ Partners Ltd acquire Be Heard Group plc

MSQ is an international marketing group with around 525 colleagues. Headquartered in the UK, MSQ has a number of international offices and operates six agency brands, spanning The Gate (creative and media), Smarts (PR and content), Stack (customer acquisition and engagement), twentysix (digital), Homes & Marchant (branding and design) and Stein IAS (B2B marketing).  Its key clients include Unilever, Peugeot, Nestle and HM Government. It has an established culture of senior management shared ownership which helps promote effective collaboration.

The Be Heard Partnership includes Agenda21 (digital media planning and buying), MMT (technical consultancy specialising in the delivery of effective digital solutions), Kameleon (business-to-business marketing and social influencer), Freemavens (technology and data-driven consultancy) and The Corner (brand and creative).   The Corner was sold back to its management team as part of the acquisition agreement with MSQ.


The acquisition was completed by means of a Court-sanctioned scheme of arrangement under Part 26 of the Companies Act 2006 with the effective date of 1st September 2020.

The Perivan shareholder and investor communications team were delighted to work closely with Osborne Clarke the legal advisors to Be Heard on the successful production of the 99-page scheme of arrangement and associated documents.

Perivan specialise in the production and publication of financial documents relating to shareholder and investor communications for quoted companies, private companies and open and closed ended funds.