News

Brave Bison Group plc is an LSE AIM listed media, marketing and technology group focused on helping global brands grow through digital channels. It operates across three main areas:

• Brave Bison – performance marketing, SEO, paid media, e-commerce and marketing technology.
• SocialChain – social media, creative strategy, influencer marketing and brand campaigns.
• Sport & Entertainment – fan engagement, digital content and commercial strategy, strengthened by its acquisition of Engage Digital Partners in 2025.

The group has also been building its AI and marketing technology capabilities, including AudienceGPT, which uses client data to identify valuable audiences and inform media strategies.

System1 Group plc is also an LSE AIM listed marketing effectiveness and market research company, formerly known as BrainJuicer.

The Company helps major brands determine which adverts, products and marketing ideas are likely to work commercially. Its distinctive approach uses behavioural science and emotional response to predict the business impact of creative work.

Its principal activities are:

• Advertising effectiveness – testing adverts and predicting their likely impact.
• Innovation effectiveness – testing new product and brand ideas.
• Brand effectiveness – tracking brand strength through measures such as fame, feeling and fluency.
• Data-led consultancy – helping clients interpret the research and improve their marketing.

The company operates internationally, conducting research in 81 markets, and serves more than 600 clients, including many major global brands.

On 30 July, Brave Bison announced the terms of an improved, revised proposal to acquire all of the issued and to be issued System1 Shares not already owned by Brave Bison.

On 31 July, System1 announced the unequivocal rejection of the revised offer from Brave Bison.

Publication of Offer Document

Having previously helped Brave Bison with their £19 million acquisition of MiniMBA and £13.5 million fundraising in July 2025 and with the production of their annual report since 2017, the Perivan shareholder communications team was delighted to work with Addleshaw Goddard who acted as legal adviser on the offer documentation which was successfully completed and posted to qualifying shareholders on 27 August 2026.

For further information, click here.

Perivan specialise in producing and publishing financial documents relating to shareholder and investor communications for quoted companies and are a market leader for the production of documentation relating to Mergers & Acquisitions.