"Enable is the perfect solution for our complex marketing collateral needs. It removes the administrative burden and has drastically reduced the amount of time we have to spend on distributing material. Our Partners now have instant access to both corporate and personalised collateral. The Perivan team work hard to understand our business, providing cost-effective and dedicated marketing operations support, along with the expertise to ensure both we – and our Partners – are filled with confidence."
What problems does Enable resolve?
Marketing and Compliance teams lack the controls to ensure all content is approved before it’s used. Incomplete audit trails mean they face potential risks from fines and penalties from regulators.
Our configurable workflows ensure all financial promotions are compliant and approved by the correct people before being used. An audit trail is automatically captured to ensure you comply with FCA regulations. In addition, you can access the latest compliant version via the Enable asset library, giving you peace of mind that the most up-to-date content is being used.
Controlling brand consistency
It’s difficult to control brand consistency across multiple marketing assets and users, especially when content is tailored to specific target audiences, such as presentations and proposals.
Rest easy knowing all marketing assets are approved for brand consistency and use our artwork templates to ensure they remain on-brand. They offer the flexibility your team needs to tailor content while keeping elements such as logos, colours, images, disclaimers and straplines consistent.
Marketing teams spend a lot of time managing custom content requests. Time is wasted chasing down approvals over emails and manually logging an audit trail, which is open to error.
Cut out time-consuming artwork requests, proofing cycles and sign-off processes. Automate your processes and reduce administration, allowing your Marketing teams to concentrate on value-add projects.
Speed to market
The pressure on Marketing teams to create new content is greater than ever. However, traditional artwork methods limit your speed to market.
Achieve agility by enabling your entire organisation, not just the marketing team, to deploy campaigns in minutes, not weeks. Use artwork templates to let non-designers create everything from proposals and literature to social posts and local advertising without using valuable central marketing resources while maintaining pre-approved regulatory and legal parameters to keep all communications compliant.
Lack of visibility and collaboration
Businesses don’t have visibility of all content being produced and approved or the ability to collaborate and see comments from other reviewers. Marketing and Sales teams have difficulty accessing the most up-to-date marketing assets.
Manage the creation and approval of all content from one central platform. Allow reviewers to collaborate and see each other’s comments in real-time to speed up approvals and reduce conflicting changes. With an integrated DAM, files can be shared with your team and external collaborators. Once you’ve onboarded our DAM platform, you can create, sync, store, find and share your assets securely – wherever you are.
Making budgets go further
The pressure on marketing spend is increasing. Gartner’s Annual CMO Spend Survey found that in 2021, marketing budgets fell to their lowest level in recent history, accounting for only 6.4% of company revenue in 2021.
Free up marketing budget for genuine creative work. Let non-designers make their own routine changes to pre-approved content to eliminate ongoing artwork costs.
Integrate your suppliers (or let Perivan manage your marketing procurement) into Enable to allow your team to order marketing materials instantly. Control budgets by setting spending parameters for each employee with approval workflows configured to your needs. Recharge other teams to use marketing assets such as corporate gifts to recover marketing spend.
Reducing environmental impact to achieve ESG targets
It’s difficult to track the environmental impact of your marketing materials and provide usage reports to meet your ESG targets.
Using Enable, you will automate reporting on the environmental impact of all your marketing assets used globally and create dashboards with our Power BI integration. In addition, we also audit supply-chain compliance through our Enable marketing platform, ensuring marketing distribution and production are one less thing to worry about.